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Noel Ginsburg, CEO of custom injection molder Intertech Plastics, Denver, Colo., joined Colorado Governor John Hickenlooper and representatives from LinkedIn, the Markle Foundation, edX and others to announce the launch of Rework America Connected. Colorado is the first state utilizing the new initiative, with Phoenix being the first city.
Speaking in Denver on June 23, Ginsburg noted that Rework America Connected is in some ways an expansion of efforts already underway in Colorado at Intertech and other companies, as well as a concerted drive to unite all those disparate programs.
“When I look back over our history,” Ginsburg said, “there's been one challenge that’s never changed—ensuring we have a capable workforce. That need has existed whether the economy was good or bad, and that tells me we're lacking something to connect people with the right jobs and the right education.”
Intertech, which runs 25 injection molding machines ranging in clamp force from 55 to 1500 tons, currently employees over 200, but Ginsburg admitted that the inability to find skilled workers when demand surged has cost has company anywhere from 10-15% in lost business (Plastics Technology covered Intertech’s training efforts, among others, in this special September 2014 report).
“The biggest challenge is having the right workers at right time,” Ginsburg said. “When I talk to colleagues around the country, that problem exists universally.” Rework America Connected is described as, “a partnership that will build on major initiatives already underway in Colorado and use new technologies and programs to better connect and support jobseekers, employers, and educational providers.”
Ginsburg said that with the support of the LinkedIn and the Markle Foundation, which is currently seeking to aid workers displaced by globalization and the technology revolution, Rework America Connected will create a “digital backbone” and “matching system” to help workers augment their skills in specific areas that employers are actually seeking.
Zoe Baird, president and CEO of the Markle Foundation, addressed the challenges that today’s workers are facing and how this initiative can help. “Our country and our state are going through the greatest economic transformation in 100 years,” Baird said, discussing the twin change agents of globalization and technology, which have impacted as much as 47% of American jobs. “It's been very disruptive for so many people. That disruption has been boing on for a while, but it’s only happening faster and faster.”
Governor Hickenlooper also touted the potential benefits of the new initiative as a bridge to a different kind of classifieds page. “This is really an investment in our workforce infrastructure,” Hickenlooper told the standing-room only crowd, noting that Rework America Connected represents a platform whereby participants can “really begin to define what the 21st century looks like in terms of a digital labor market.”
Hickenlooper said the project will allow Colorado to increase job placement rates, wage growth, and job retention, while helping job seekers “acquire the skills that will be most directly responsible for achieving their goals.”
Allen Blue, VP of product management at LinkedIn and the company’s co founder, said LinkedIn’s network of more than 300 million people, including 100 million Americans, will work to connect job seekers, educators, and employers. “LinkedIn envisions a world where we bring educators, employers and individuals together into one system where they can help each other,” Blue said.
Ultimately, Blue said he envisions a “single, shared language of skills and competencies” used by educators, job seekers, and employers. “We need to know what skills are required for a job; what skills a training program supplies; and what skills an individual has,” Blue said. “If you have all three, you can do matching. You let people see where gap is, and let them see where they can go to fill those gaps.”
Ginsburg saw the initiative as part of a broader rethinking of how schools, businesses and people interact. “This is going to take a real fundamental change in how businesses think about engagement,” Ginsburg said. “It won't be easy, but I think a lot of companies are already doing this. Anymore they realize that it's in their self interest to participate. We have a critical mass in the core of companies that are doing this right.”
Ginsburg drew a comparison to Germany, where that country’s apprenticeship system began hundreds of years ago and in some instances is funded and mandated by the government.
“That's not going to work here,” Ginsburg said plainly. “We need to meet the market where it’s at; create a system that's easy to access; and then prove it works.”