Taking an approach more common among materials suppliers than machinery builders, Engel Austria has rearranged its sales force into a new structure based on its five most important end-use markets: automotive, packaging, medical, “telectronics,” and technical molding.
Taking an approach more common among materials suppliers than machinery builders, Engel Austria has rearranged its sales force into a new structure based on its five most important end-use markets: automotive, packaging, medical, “telectronics,” and technical molding. According to head of sales Christian Pum, the company has a new focus on “industry-specifi c system solutions” and on designating sales contact persons with expertise in a particular key market. Engel has offices in Guelph, Ont., and York, Pa.