New Name, Brand Structure for Hilex Poly
Film and bagmaker and three sister companies will now be brands under Novolex umbrella.
Hilex Poly, Hartsville, N.C. announced today that its industry-leading portfolio of branded product lines will begin operating under the new name Novolex, which consist of will include Hilex Poly; Duro Bag; Fortune Plastics and Nolvolex Custom Film and Bag.
“Novolex’s mission is to continue a tradition of leadership established by our historic brands in the areas of packaging choice, customer service, manufacturing innovation, quality, and sustainability,” said Stan Bikulege, chairman and CEO. “The change signifies a number of great companies coming together under a new name focused on delivering value to our customers, suppliers and employees through broader product categories and markets. Novolex’s family of packaging brands will create new value and synergies by covering the full spectrum of retailer and institutional companies packaging requirements.”
The Hilex Poly brand includes a portfolio ranging from grocery, retail, and food service checkout systems such as the QuikMateEZ bag, to produce bags like the RollStar system and umbrellas bags. The award winning Bag-2-Bag plastic bag and film recycling program will also remain part of the Hilex Poly® brand and philosophy.
The Duro Bag brand of products represents an industry leading portfolio of grocery bags, handle bags, compostable paper lawn and leaf bags, and various specialty bags, including lunch bags, pharmacy bags, Freshness Paper bread bags, as well as a broad range of premium paper shopping bags for luxury retailers in North America.
The Fortune Plastics brand of products is an industry leading portfolio of bin liners, food grade packaging and other plastics designed for institutional, retail and food service industries.
Novolex Custom Film and Bag is a leading manufacturer of stretch hood and banner films under the Accu-Stretch and Accu-Banner tradenames, as well as precision engineered films and roll stock for manufacturing and logistics applications.
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