Novatec Expands, Adds Raybuck to Marketing Team

Company says it now ranks as largest U.S. supplier of drying and conveying systems.

Baltimore-based Novatec Inc. recently expanded its manufacturing footprint with a new plant in Pennsylvania and has hired Dori Raybuck as director of marketing.  

Since it was acquired by Conrad Bessemer and Steve Maguire in 2006, Novatec says it has grown to the point where it is now the largest U.S.-based manufacturer of drying and conveying systems, and recently opened a  35,000 ft2  facility  in Brookhaven, Pa.  "Overall company shipments are up 52% this quarter versus the same quarter last year," says Bessemer. Steve Maguire is also the founder and owner of Maguire Products Inc., Aston, Pa.

In her new position, Raybuck, who spent more than 20 years at Conair, will be working to increase exposure to Novatec’s  products and 60 field sales representatives throughout North America as well as directing the rollout of Prophecy Sensorlytics retrofit sensor packages for machinery vibration and power factor/quality monitoring.  

“I have known Dori for more than 22 years and had the opportunity to work with and mentor her in the early part of her career," states Bessemer, himself a former Conair executive. "Dori is an energetic marketing leader, and when the opportunity presented itself to make her a part of our team at Novatec, it was an easy decision,” he adds.  “I am absolutely sure that she will add to our continued growth and success with well executed strategic marketing initiatives, effective brand management, and strong distribution network and customer support.”

Prophecy predictive-maintenance technology is being integrated into Novatec’s central dryers and pumps, and the company says it's developing a comprehensive strategic marketing plan for future integration and other industry applications.


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