Moldmaker Launches Online Newsroom to Promote Medical Capabilities
14. November 2012
I really like it when I see marketing innovation during today’s challenging times! Mold manufacturer Micro Mold and its sister company, custom injection molder Plastikos, have launched two new resources on their website: an online newsroom and a medical molding resources page.
According to Philip Katen, President and General Manager of Plastikos, the website additions were spurred by the ongoing growth and evolution of the companies—especially as they expand into the medical devices market. ““We recently expanded our facilities to help better serve our customers, so we wanted to provide improved resources for them online, as well,” Katen notes.
The new online newsroom is a comprehensive, centralized web environment with news coverage, press releases, blogs, awards and announcements, as well as a photo gallery, newsletter sign-up and archived news. The medical resources page provides the companies’ expanding base of medical customers with articles, case studies and other information pertinent to the needs of their industry.
“Medical devices represent an exciting and challenging market for the plastics industry,” Katen states. “Now more than ever, OEMs are counting on processors for strong material partnerships, industry know-how and a fierce dedication to solving complex problems.”