I am referring to the K 2010 Show, which will be held October 27-Nov. 3 in Dusseldorf, Germany. Since June, we have been reporting on new developments to be unveiled at the show, which is held every three years and has long held the title of Biggest Plastics Show on Earth. Our editorial team made several trips to Germany and Austria over the summer at the invitation of both suppliers and the show organizers, who have been eager to get the word out on new technology that will debut next month at the Messe Fair Grounds.
In this issue we preview the K Show in earnest, with reports on new developments in injection molding, extrusion, compounding, blow molding, thermoforming, materials, auxiliary equipment and additives. In fact, our entire Technology Close Up section, from pages 11 to 27, is devoted to previewing new developments that will be on display at the show.
Over the next couple of issues, as more news trickles in, we will continue our reporting, which will conclude with a comprehensive post-show report in our January 2011 edition.
There is nothing new about this level of editorial commitment to the K Show. We pay such close attention to the show—and have for many, many years—because we think it’s that important. We hope that you think it’s that important as well. In fact, I would argue that you need to think it’s that important.
Now is the time, as we begin to take baby steps on the way to emerging from a painful economic downturn, for plastics processors in North America to take advantage of the new technology that will be on display in Dusseldorf and figure out how those new tools can help them reinvigorate their business.
I am not here shilling for the K Show. Frankly, they don’t need my help, as most processors around the world see this event as “the place to be” to get a first-hand look at new equipment and applications. Nor do I have a direct stake—financial or otherwise—in how many North Americans show up and walk the 19 halls that make up the exhibit.
But what I do have, as editorial director of a publication written for North American plastics processors, is a vested interest in our readers’ success. It is why we produce magazines and newsletters and host webinars and have a website: to deliver to you as much information as we can to help you improve your process and run your business more successfully.
Of course, being a better processor isn’t just about using the newest and coolest equipment and running the hottest new material. But clearly, you stand a better chance of being in the game if you are at least aware of what’s out there. Isn’t it better to see first-hand the latest in robotics than to learn second-hand that you lost an order because an automation cell helped a competitor cut its costs? You’ll also see more than equipment and materials at the show… you’ll be exposed to important themes—like sustainability and energy conservation, to name just two—that will play a role in shaping your business for years to come.
I’ll be interested to see how many North Americans attend the show. As I have written before, I am tired of hearing that processors in Europe and other parts of the globe have the technological leg-up on processors on this continent. Are you tired of it too? Well, then you know where the place to be is from Oct. 27 to Nov. 3. I hope to see you there. Maybe if you have the time you can stop by to say hello. Plastics Technology will have a booth in Hall 13, stand B91-12. I most likely will be an exhibitor’s booth or at a press conference, but drop off your card and I’ll try to catch up.