PolyOne's new special effects liquid colors are targeted to styling of PET bottles that maximize shelf appeal.

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A new collection of liquid color concentrates that infuse PET containers with shimmer and frost effects have been developed by PolyOne Corp., Cleveland, Ohio.  These colorants are the latest addition to the company’s InVisiO portfolio of color services and products.

Created using ColorMatrix advanced liquid color dispersions, these colorants produce effects such as iridescent color movements and unique surface appearance that can enhance brand presence and deliver differentiated shelf impact across beverages, personal care and household product packaging applications. The shimmer and frost formulations reportedly offer varying degrees of reflection, translucency, and apparent texture. Because they can be used in conventional preform and blow molds, there is no need for new tooling. Ten standard formulations and custom colors are available, all of which are suitable for all PET grades and meet relevant regulatory compliance standards. (866) 765-9663 • polyone.com