Orange 10P320 from Shepherd Color Co., Cincinnati, helps bridge the color space between conventional titanates and lead- and chrome-based pigments. The new orange (Pigment Yellow 216) is a tin-zinc rutile produced by high-temperature calcination. It is said to be chemically inert, non-migratory, heat resistant, and UV stable. It meets numerous regulations governing packaging, toys, and recycling. Orange 10P320 has a high solar reflectivity, so it is a powerful addition to Shepherd’s Arctic infrared-reflecting color pigments. It is targeted for applications where low heat build-up and/or exceptional durability are required. Shepherd says Orange 10P320 can be blended with organic pigments to provide opacity without losing chroma, as compared with adding TiO2.