MacDermid Autotype in the U.K. (U.S. office in Rolling Meadows, Ill.) is introducing Autotex Steel, a textured metallic-appearance film that is embossed with a brushed look. Brushed metal effects on films are usually made by scratching or brushing, which is reportedly less consistent and less durable than embossing. MacDermid applies an acrylate coating to BOPET film, then micro-embosses and UV crosslinks the coating. The clear film can be reverse printed with reflective metal ink or other effects to look like brushed stainless steel. The film is aimed at durable goods like refrigerators, small appliances, and electronics.
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