A selective coloring technique helped deliver a rich, upscale look to Folgers new extrusion blow molded, multilayer coffee canister.

A selective coloring technique helped deliver a rich, upscale look to Folgers new extrusion blow molded, multilayer coffee canister. The development of specifi c color formulations for each layer helped achieve the proper opacity, depth, refl ectivity, and color hue, which resulted in a striking look for Folgers HDPE premium coffee container, according to Len Kulka, director of creative development for packaging at the ColorWorks div. of Clariant Masterbatches, McHenry, Ill. Clariant helped Procter & Gamble develop the upscale look for its Folgers product after earlier attempts had failed. Isolating each layer individually resulted in more effi cient use of materials and a potential cost savings. "All the layers have to work together, so we conducted numerous formulation trials and examined each layer, including the scrap layer, to provide the best appearance," said Kulka. The 0.050-in.-thick canister consists of a virgin HDPE outer layer blended with pearlescent additive and an opaque non-pearlescent inner layer with 60% pigment content. The middle layers contain 40% regrind and an undisclosed oxygen-barrier material. The inner and outer layers of virgin HDPE each constitute about 30% of the container thickness. Liquid Container/Plaxicon, West Chicago, Ill., molded the 13-oz and 39-oz canisters. Tel: (815) 363-1769 . www.clariant.masterbatches.com

Clariant Masterbatches
85 Industrial Dr. Holden, MA 01520
Phone (508) 829-6321 Fax (508) 829-6230