WEB EXCLUSIVE: The sauce is red, but the new bottle is green—that is, based partly on renewable, plant-based feedstocks.

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WEB EXCLUSIVE: The sauce is red, but the new bottle is green—that is, based partly on renewable, plant-based feedstocks. H.J. Heinz Co. announced a strategic partnership with the Coca-Cola Co. that enables Heinz to produce ketchup bottles using Coca-Cola’s PlantBottle material. This is PET based on up to 30% ethylene glycol derived from Brazilian sugarcane ethanol. In what Heinz says will be the biggest change to its ketchup bottles since they moved to plastic in 1983, 20-oz bottles will move to PlantBottle technology in June and expects to produce 120 million PlantBottle packages this year. Coca-Cola, meanwhile, aims to convert all its plastic packaging to PlantBottle by 2020.