WEB EXCLUSIVE: The sauce is red, but the new bottle is green—that is, based partly on renewable, plant-based feedstocks. H.J. Heinz Co. announced a strategic partnership with the Coca-Cola Co. that enables Heinz to produce ketchup bottles using Coca-Cola’s PlantBottle material. This is PET based on up to 30% ethylene glycol derived from Brazilian sugarcane ethanol. In what Heinz says will be the biggest change to its ketchup bottles since they moved to plastic in 1983, 20-oz bottles will move to PlantBottle technology in June and expects to produce 120 million PlantBottle packages this year. Coca-Cola, meanwhile, aims to convert all its plastic packaging to PlantBottle by 2020.
Plant-Based PET, HDPE Uses Grow
Coke subsidiary Odwalla Inc., Dinubia, Calif. plans to transition all of its single-serve bottles to PlantBottle packaging of HDPE made from 96% to 100% plant-based materials.