WEB EXCLUSIVE: A new SEBS-based TPE offers a degree of softness plus scratch/mar resistance and reduced coefficient of friction, which is said to minimize pickup of dust and debris in dirty, dusty environments. Elastocon 8078NL (80 Shore A) from Elastocon TPE Technologies, Rochester, Ill., is aimed at automotive and non-automotive transportation products such as cup holders, storage bins, farm equipment, marine products, and lawn/garden equipment.