Mars Drinks's Single-Serve Packaging Lowers Carbon Foorprint
New-generation Freshpack eliminates aluminum and reduces carbon footprint by 31%
The film-based new-generation Freshpack, recently launched by Mars Drinks, a business of Mars, Inc., West Chester, Penn., is among the new innovative design alternatives that aim to minimize the impact of single-serve plastic packaging. The company’s exclusive focus with its single-serve business is offices and other workplaces globally. Its single-serve packaging is designed to work with Mars Drinks brewers, eliminating the workplace pilferage issue.
The company produces the Freshpack packaging at its LEED-certified West Chester, Penn. facility using a horizontal form, fill and seal process. They are made from purchased extruded film, including PP, PLA, and PE, and have the following dimensions: for coffee and instants, 70 mm (2.76 in.) wide and 101 mm (3.98 in.) tall; for tea, 50 mm (1.97 in.) wide and 101 mm (3.98 in.) tall. The company achieved a 31% carbon footprint reduction in its new-generation Freshpack. The removal of aluminum resulted in a 40% emissions reduction from raw material extraction, while maintaining its predecessor’s benefits, including proprietary brewing technology to preserve freshness and eliminate flavor cross-over from one drink to the next.
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