NOVACHEM Launches Interactive Learning Game for Injection Molders

NOVACHEM, manufacturer of InstaPurge® commodity-grade purging compounds, has recently released an interactive directed-learning game for the entertainment and education of those responsible for the operation, maintenance and repair of injection molding machines. Accessible at http://www.instapurge.com the online-style arcade game puts the player in the cockpit of a spaceship whose mission is to purge an injection molding machine of resin residuals that remain on cylinder walls and screws after the barrel is run empty. The game incorporates key product attributes, and if the player cannot dislodge the residue fast enough, they face an inactive period of “downtime.” In addition, a stealthy “boss” button transforms the game into a NOVACHEM Data Sheet. “Purging may be more important today than ever due to high energy costs, collapsed production schedules and marketplace competition. In order to convey the business benefits of purging with InstaPurge®, we wanted to demonstrate it in a novel way. So we created InstaEliminator to entertain as well as educate,” comments Frank Winner, Partner and Vice President of NOVACHEM. Players who exceed the point challenge are eligible to receive a free deluxe baseball-style cap.