Styrolution Now Goes by INEOS Styrolution
A little over a year after acquiring BASF's share of Styrolution, INEOS changes names and log to reflect ownwership.
INEOS Styrolution Group GmbH, Frankfurt, Germany, is the new name by which Styrolution (U.S. office in Aurora, Ill.) will now be known. The move by INEOS (U.S. office in Houston) for the new name and accompanying logo is geared to making the INEOS ownership more visible, while acknowledging Styrolution’s established identity as a global leader in styrenics.
It was just a little over a year ago that INEOS acquired BASF’s share of Styrolution. The company was founded as a joint venture between the two in October 2011. Despite the company changing its names and logo, the company will continue to operate and actively pursue business opportunities as before, including continuing with the Triple Shift growth strategy introduced three years ago. It calls for a focus on higher-growth industries, styrenic specialties, and standard ABS and emerging markets. Stated Kevin McQuade, CEO, INEOS Styrolution, "INEOS ownership has opened up new opportunities which we are using as drivers for our growth strategy. Triple Shift therefore remains our guiding light as we move forward, backing our mission to support the success of our customers in their markets by giving them a competitive edge.”
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