Electronics | 1 MINUTE READ

How Do You Evaluate, Research and Decide On Purchases for Your Business?

Survey seeks to determine how media and marketing inform the industrial buying process; add your voice. 


Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Now in its fifth installment, Gardner Intelligence, the industrial market research firm of Plastics Technology’s publisher Gardner Business Media, is once again undertaking the Industrial Buying Influence Survey. Started in 2011, this survey analyzes how media and marketing impact the purchase process at discrete parts manufacturing facilities, and you can still add your insights to its findings.


The industrial buying cycle maintains unique and defined stages—discovery, research, evaluation and decision—despite the fact that today there is more information and more influences that impact how products and services are bought and sold.

This survey seeks to clarify the buyer/seller relationship and help inform industrial sales and marketing professionals how they can best align their strategy with the industrial buying cycle. 

Take it by this Friday, Nov. 8 and you’ll be entered into a drawing among this week’s participants to win a $500 gift card.

Take the survey.



  • The Business Advantage of Sustainability

    Companies promote their sustainability commitment in various ways, but beneath the promises and promotional materials should be a true corporate commitment to sustainability goals that provide meaningful environmental, economic, and social benefits.

  • Processing Biopolymers for Rigid Sheet & Thermoforming

    Newly available cast sheet and thermoforming grades of Mirel biobased polymers open up a new range of applications in containers and other formed parts where renewable content and biodegradability are desired.

  • Prices Up for Nearly All Major Volume Resins--For Now

    As the third quarter was coming to an end, prices of nearly all volume resins were higher or heading that way. But flat or even lower prices are seen ahead.