ADDITIVES: New Orange Pigment Expands Designer's Color Spectrum

Clariant's PV Fast Orange HGR helps achieve product differentiation for consumer goods and packaging.

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With its introduction of new orange pigment PV Fast Orange HGR, Clariant (U.S. office in Charlotte, N.C.) has added a new, economical pigment to designers’ creative palette for consumer goods and packaging applications, such as caps and closures and household containers, based on polyolefins as well as PC, PS and TPEs.

Compliant with EU Regulation 10/2011, the pigment is manufactured at Clariant’s Azo Pigment and Pigment Preparation facility in Roha, India. This high-performance, mid-shade orange, offers masterbatch producers, processors and compounders a cost-efficient opportunity to achieve colorful options that can add exciting visual appeal to consumer end-products, according to Markus Furrer, head of marketing and sales for plastics and special applications.   (704) 331-7000 •