MATERIALS: TPEs For Consumer Electronics Feature Percept Authentication Technologies

PolyOne GLS's TPEs improve brand protection and reduce counterfeits for consumer electronics.

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The Versaflex CE TPE materials for consumer electronics from PolyOne GLS Thermoplastics Elastomers, McHenry, Ill., are newly available in combinations with Percept Authentication Technologies. This latest innovation has been developed to help brand owners combat counterfeiting and reduce the risks associated with fraudulent goods such as phone cases, smart watches, headphones, earbuds and other wearable electronics.

            Says director of global marketing for PolyOne GLS Charles Page, “Our new solution combines Percept’s anti-counterfeiting ability with the haptics and durability of Versaflex CE TPEs. In 2013, the U.S. Department of Homeland Security logged $145 million worth of counterfeit consumer electronics entering the country, and this material was developed to help counteract the trend.” Percept technologies can be tailored to a wide variety of processing conditions, end-use applications, and authentication techniques based on overt, cover, or forensic-based approaches. These solutions enable brand owners to readily identify counterfeit products with easy-to-use methods based on additives and unique identifiers, known as taggants.  (800) 457-8777 •


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