Are your company’s job postings more like a smart phone or a rotary phone? Tips on how to post job listings that pique the interest of the next generation.
In part one of this three-part series, Paul Sturgeon, business manager at KLA Industries, a recruiting firm with offices in Cincinnati and Largo, Fla. that specializes in plastics, spoke about techniques you can use to determine how appealing your company is to Millennials. Sturgeon calls this your “Millennial Score.”
In Part 2 here, Sturgeon offers sage advice on how to post job listings that pique the interest of the next generation.
“If today’s typical job description were a telephone, it would be hanging on the wall, with a big round dial and 10 holes in it numbered from 1 to 0," Sturgeon states. “The baby boomers in the workforce, those currently between the ages of 52 and 70, could still use this old rotary phone and don’t have any problem with these job descriptions. But if you want to attract Millennials, it’s time to write the job description like a smart phone. Just as you would with any other marketing materials, think of these potential candidates as your customers and write the job description with them in mind.”
To drive this point home, Sturgeon came up with a few samples from “old school” job descriptions and some suggestions on how you could re-write that with your Millennial candidate-customer in mind. What follows is paraphrased closely from some of the top results off a leading job site search for “Injection Molding Engineer.”
Old School: Our company, a custom injection molder serving the ___ and ___ industries, is seeking an experienced and highly motivated individual for the following position in our molding division.
New School: We offer a competitive salary and benefits package with very friendly and relaxed work environment. We have just moved into our new facility located in ____. It is an exciting time to join ____. We are growing and moving into new products and markets and require an enthusiastic and dedicated teammate to help us realize these strategic goals. Come and see what ____ has to offer you and your future!
Old School: The successful candidate will be a “self-motivated” individual who has a minimum of three to five years of experience in a ____ environment or a Bachelor's Degree in Plastics Engineering. States Sturgeon, “Yes they actually used quotation marks for some reason.”
New School: We are smart, interesting, and sometimes quirky people solving problems big and small. We are seeking creative, curious, and intelligent people to join our ranks. Our company was founded on the power of a good idea. And we know that good ideas can only come from people. Because of this, we believe that self-managed people are our greatest resource and pride ourselves on our outstanding culture to support them.
Old School: Client is seeking qualified senior product engineers for its headquarters in ____. This position will report to the Engineering Director. This is an engineering position requiring independent decision making, project management and leadership. Senior engineers perform tasks or analyses of a complex nature and may coach or direct the work of less experienced engineers or technicians.
New School: We are working with some of the world’s largest companies, helping them solve problems, create efficiencies, and grow the economy. As a ____ employee you get to be on the ground level of innovation – producing new products, leading testing and rapid iteration, and propelling new technologies to the next level.
As far as Sturgeon is concerned, “To make room for the cool, interesting, attractive things you are going to say about your company and the opportunity, you can delete all of the following if they currently appear on your job description:
- Detail oriented, excellent communication skills (both written and verbal);
- Working knowledge of Microsoft Office products;
- Ability to work as part of a team (even if your teams are cross-functional, or multi-disciplinary);
- Self-motivated, driven, enthusiastic, multi-tasker, etc., etc., etc.;
- An unwavering commitment to safety; and
- A positive attitude.
“Just to be clear, I am not saying these things are not important,” Sturgeon notes. “But the desired outcome of your job ad is to attract potential candidates, and no one thinks they don’t have good communication skills or work well within teams, so it doesn’t further your objective."
Now that you’ve perhaps attracted the Millennials’ interest, Part 3 will focus on the interview process.