• PT Youtube
  • PT Facebook
  • PT Linkedin
  • PT Twitter
4/3/2015 | 1 MINUTE READ

Shanghai’s Sonner Establishes U.S. Presence in Akron, Exhibits at NPE

Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Shanghai based Sonner Technology used its first NPE to further establish the auxiliary equipment supplier in the North American market.

March was a busy month for the company, which in addition to exhibiting in the South Hall of NPE2015, opened a new branch in Düsseldorf, Germany. Both moves reflect the company’s bid to penetrate markets beyond China, where it began operations in 2002. Previously it entered the Indian market via the 2013 creation of Sonner Feeding Systems India in Mumbai.

Michael Madsen, sales engineer for the company’s U.S. subsidiary, Sonner Technology Co. LLC, which opened in Akron, Ohio in August 2012, told Plastics Technology that while he is currently the only North American employee, that won’t be the case for long.

“As the business grows,” Madsen said, “the goal is to hire two to three sales people; one person in after sales; and two more working in R&D for software design—all within one year.” As headcount grows, the company will also seek a larger space in Akron, including room for spare parts.

Madsen believes Sonner is poised to make a splash in the market for several reasons, including a strong internal R&D department, inherent cost advantage, experience and global presence.

“Sonner produces high quality machines at a very competitive price,” Madsen said. “We understand this is a crowded market, but we are confident that our machines and service philosophies will thrive here. We are a global company that understands different business cultures around the world. This versatility helps Sonner thrive in any environment.”

Sonner’s entire catalog of machines, including equipment for feeding, dosing, blending, metering and conveying, will be available in the North and South American markets, but from a technology standpoint, Madsen said the company will initially focus on promoting its SS/ST gravimetric feeder. The company also offers gain-in-weight, loss-in-weight, and volumetric feeding, dosing and metering products.

Sonner doesn’t currently have any direct customers in the U.S., but its equipment is in the field throughout the country thanks to prior cooperation with larger machinery companies that distribute across the U.S.

Sonner will host an open house in June with guests to include various Akron officials, the chamber of commerce and other local businesses. 

RELATED CONTENT

  • Conveying, Drying, Crystallizing PLA : The Energy-Saving Packaging Solution

    When the new industry term “bioresins” hit the plastics community in the early 2000s, polylactic acid (PLA ) made its way to the top of the list in a class of new plant-based materials.

  • Understanding Gravimetric Blender Accuracy & Payback

    Accuracy is one of the least understood aspects of blending. The differences between batch and continuous blenders, how blend accuracy is calculated and controlled, which blender type is more accurate, how much accuracy is really required, and how payback is calculated are discussed here.

  • Materials Handling: New Equipment Emphasizes Efficiency & Value

    Visitors to the recent NPE 2009 show in Chicago were looking for materials handling equipment that could do more than dry, blend, or convey resins. It had to do those things while saving energy, providing faster and easier maintenance, speeding product changeovers, reducing labor cost, minimizing waste, and providing better value for money. The new products cited below addressed those needs and more.


Related Topics

Resources