Appliance Market Continues Upward Trend

Market drivers support continued expansion.

Industrial production of household appliances increased over the second quarter of 2017 from the prior quarter. The index for Q2 came in at 120.2, only slightly below the post-Great Recession high of 120.3, recorded during the fourth quarter of 2016. (The index is based on a value of 100 for production in 2012, seasonally adjusted.) The gains come at a time when the drivers for appliances all indicate support for the market. These drivers include U.S. Treasury bond interest rates, which directly impact mortgage rates, and housing-market strength, as measured by permits and starts. Let’s dig a little deeper:

Appliance Production: Industrial production data for household appliances through the second quarter of 2017 maintained the steady upward trend that started in early 2013. Production of small electrical appliances, which advanced faster than major appliances in 2014 and 2015, has increased minimally over the last 18 months. Nearly 20 years of industrial production data for appliances suggests that there could be more room for this sector to grow. During the years 2000 through 2002, average industrial production for all appliances exceeded 135.3, but soon after the Great Recession, production fell to a low of 92.6 in 2011.

Housing Permits: Since the Great Recession, nationwide housing permits have increased at a steady pace. The average number of monthly new housing permits in 2017 through August was 106,500; up from a monthly average of 100,600 in 2016. Gardner Intelligence tracks housing permits to approximate the near-term demand for new appliances resulting from the completion of newly built homes.

Interest Rates: The 10-yr Treasury bond rate is the most commonly used tool by the banking industry for setting home mortgage rates. As mortgage rates decrease, the cost of borrowing to own a home, versus renting, becomes more appealing and thus can bolster housing starts. Lower mortgage rates can also spur housing price appreciation, which makes home ownership a powerful path to wealth creation.

Since the start of 2017, the 10-yr Treasury rate has fallen by 12 basis points to 2.20%. (A basis-point is 1/100th of a percentage point, or 0.01%.) Gardner Intelligence believes that the probability of significant rate decreases of 50 to 75 basis points or more is unlikely, given already low interest rates combined with a strong national employment picture—which give the Federal Reserve less reason to lower rates in the future.

Looking ahead, both the “five-year, five-year forward inflation expectation rate” (a financial industry measurement of expected average inflation over five years, starting five years from now) and consumer survey expectations of inflation over the next few years project inflation of around 2%. Should these forecasts be accurate, and barring any shock-event, mortgage rates may remain in their current range for the next several years.


ABOUT THE AUTHOR: Michael Guckes is the chief economist for Gardner Business Intelligence, a division of Gardner Business Media (Cincinnati, OH). He has performed economic analysis, modeling and forecasting work for nearly 20 years among a wide range of industries. Michael received his BA in political science and economics from Kenyon College and his MBA from The Ohio State University. mguckes@gardnerweb.com