New Pepsi Goal Would Deliver 20% of Beverage Servings Via Reusable Models by 2030

Pepsico announced a goal to increase the proportion of beverage servings delivered in reusable packaging to 20% by 2030.

Pepsico acquired the resuse platform SodaStream for $3.2 billion in 2018. Sodastream devices use tap water and carbon dioxide cylinders to deliver carbonated drinks in the home, office, or school setting.

PepsiCo has also set a goal to reduce the amount of virgin plastic per serving by 30% by 2030 and to reach “Net Zero” by 2040.

The company will pursue four approaches to achieve its new packaging goal, including expanding its Sodastream business, building out its refillable PET and glass bottle offerings, growing its fountain drinks business with reusable cups, and accelerating growth in powders and concentrates.

PepsiCo currently has refillable and returnable glass and plastic programs in  Mexico, Guatemala, Colombia, Chile, Germany and the Philippines.

“We welcome this significant step forward by PepsiCo and we hope other global brands will follow suit and similarly set quantitative reuse targets helping to reduce their use of virgin plastics in packaging ," said Sander Defruyt, plastic initiative lead at the Ellen MacArthur Foundation.