Avient Receives PLASTICS’ 2023 Re|Focus Sustainability Innovation in Design Award

What is said to be the first digital tool of its kind that can illustrate the color possibilities or limitations of certain types of post-consumer recycled (PCR) resins prior to laboratory tests has earned the 2023 Re|Focus Sustainability Innovation in Design Awards by The Plastics Industry Association (PLASTICS). Avient Corp.’s PCR Color Prediction Service can help shorten the time-to-launch of new product ranges, allowing fast and reliable checks prior to initiating sample development and simplifying the overall decision-making process for brand owners and technical colorists.

The annual Re|focus Sustainability Innovation Awards recognize outstanding innovations in plastics manufacturing that further environmental advantages in design, material, and end-of-life management. The PCR Color Prediction Service is the latest addition to Avient’s growing portfolio of services and solutions specifically created to support a circular economy by improving the customer experience of working with PCR content, designing out waste and pollution, keeping products and materials in use, and regenerating natural systems across the value chain.

Said Mayendran Pillay, Avient’s director of marketing for color & additives, U.S. and Canada, “Avient is fully committed to increasing opportunities to expand the use of recycled polymers, helping customers to incorporate or increase PCR content into new and existing applications. We were honored to collaborate with major cosmetics brand L’Oréal for their global Redken launch in 2022. As early adopters of our PCR Color Prediction Service, L’Oréal achieved consistent colors across various PCR grades in different countries, enabling them to launch with fewer color iterations and color trials, thereby reducing complexity and increasing speed.”