W&H Adds Kasie Fairbarn as Product Sales Manager
Fairbarn joins blown film machine builder with experience from both processor and brand owner sides.
Windmoeller & Hoelscher Corp. has named Kasie Fairbarn as the product sales manager for blown film, the company’s largest product segment in North America. In this role, Fairbarn will play a key role in all aspects of the company’s blown film extrusion business, from concept to commissioning and P&L.
“Having worked in the packaging industry my whole career, I was intrigued by the opportunity to join a global leader in blown film technology, which will add to my existing downstream knowledge. I have a profound appreciation for the technology and craftsmanship that goes into manufacturing world-class extrusion lines,” said Fairbarn.
Fairbarn joined W&H from Paxxus Inc., a film processor and converter of engineered materials for the healthcare market, where she was the global account and sustainability manager. Before that, she was a senior packaging engineer at Unilever, responsible for brands such as Pond's, Suave, Simple, and St. Ives. Fairbarn is currently a member of the Emerging Leadership Council of the Flexible Packaging Association and was recently recognized by Plastics News as one of the Women Breaking the Mold in 2021.
“Kasie’s life-long passion for packaging and her experience on the film side gives our customers a valuable partner who brings perspective from both sides of the table. She is technical, open-minded, and a team player. We’re very excited to have her at W&H,” said Andrew Wheeler, president of W&H’s North American operations.
Fairbarn added, “The trend is that brand owners want to know exactly how their films are being produced and spec out every detail including the equipment. While this is an adjustment for some suppliers, it’s a welcome opportunity for suppliers who are W&H customers. The goal is to provide thorough and transparent information that helps customers make the best decision and I’m looking forward to making sure we’re asking all the right questions to make that happen.”
Fairbarn holds a B.S. in Packaging Engineering from the Rochester Institute of Technology, where she is a Hall of Fame Inductee for her performance on the women’s ice hockey team.
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